I’ve always been intrigued by the correlation between apparel and high-quality construction. I became driven to develop a marketplace where individuals can find curated articles built for “sustainability through high quality.” Through this process, I’ve made strong connections, dialed in customer satisfaction, overseen business development, purchases, orders, expenses, etc.

Roller has grown every month since ideation and it became clear early on that I needed multiple platforms to scale sustainably. I decided to leverage WordPress to implement our own eCommerce website.

This was an appreciated learning curve that taught me skills relating to web/mobile design, google analytics, social media marketing, and graphic design. The ultimate result led to a growing marketplace that is built on the foundation to keep quality garments rolling. Learn more about the e-commerce site at Roller, also on Grailed at Roller